PROSUMERS IN THE WINE MARKET: AN EXPLORATIVE STUDY

Winning business models increasingly build on stronger integration of clients in the world of production.Empirical evidence on such prosuming for the wine industry is lacking.A multidimensional approach and 321 interviews with interchangeable wine consumers allowed to explore presuming interest with descriptive, correlation, and a two-step cluster

Abstract Antimicrobial peptides (AMPs) play crucial roles in the innate immunity of diverse organisms, which exhibit remarkable diversity in size, structural property and antimicrobial spectrum.Here, we describe a new AMP, named Pentatomicin, from the stinkbug Plautia stali (Hemiptera: Pentatomidae).Orthologous nucleotide sequences of Pentatomicin